ABOUT

We are a global nonprofit organization founded in New York City in 2011 by a group of activists with a core belief that animals are not here on this planet for us, they are here with us. As such, they should have the same basic rights that humans have, to life, liberty and the pursuit of their happiness.   It’s our planet, and theirs too!

Our Mission

We use a unique blend of public spectacles, ritual and new media to allow the animals to speak for themselves in demanding their rights; move people to stop participating in the use and abuse of animals; and inspire them to adopt a cruelty-free, vegan lifestyle.

Our Vision

A vegan world in which all animals live their lives as they see fit, cared for and protected by law, in peaceful coexistence with humans as inhabitants of the same planet: our planet, theirs too.

WHY

This is the 21st century, and planet Earth is in bad shape. We’ve had a global pandemic, global warming is rapidly increasing, the oceans are heading towards depletion of all life soon, most green land left on Earth is used for industrial animal agriculture, 99% of all species that ever lived on this planet are now extinct, and those that are left are all used and abused by one species: humans.

The Current Reality: Animals in Factory Farms

That’s where it all starts. Our reckless abuse of this planet and all life on it – as if they are all here to serves us – has caused all the above, in addition to plaguing our own species with major diseases that all come from eating animals: heart disease, diabetes and cancer. And this attitude of supremacy over the planet and animals, does not stop there. It leads to attitudes of supremacy over our fellow human beings, hence the planet being ravaged by non-stop wars. 

Every year, TRILLIONS of animals are separated from their families and offspring, caged, abused, mutilated and eventually brutally killed, all to supply our human needs: food, clothing, household products, medicines, entertainment… the list goes on. When looking at the sheer numbers of living beings we do this to, the well-oiled industrialized systems we have developed for it, and the unimaginable cruelty involved in it – it is staggering and unfathomable. Some call it ‘the animal holocaust’, and it is happening every minute of every day, on this ailing planet.

 

The Future: Animals in Sanctuaries

It’s clear that something major needs to change if we want to sustain life on this planet beyond the next few decades. A total paradigm shift from “everything is here to serve us and is up for grabs”, to “we’re all part of one eco-system, that should be protected”. And as part of that, our greedy, careless and cruel  domination of all other animal species, needs to stop. The only sustainable, and ethical, solution is to transition to a plant-based system for all our needs, while protecting and restoring all animal species and the planet’s natural resources.

Thus, the day will come when no animal will be ‘farmed’ or kept in confinement against their will. No animal will be used, abused and killed by human beings, for any purpose, and all animals will be free to live their lives as they see fit, with their families and offspring. Factory farms, slaughterhouses, testing labs, rodeos, circuses, zoos and other places that confine animals today, will be a ‘horror show’ of the past, and will be replaced by animal sanctuaries which will offer all animals care and refuge for the rest of their lives. Planet Earth will then start to heal, and its land, air and water will become clean again, free from the abuse and damage caused by animal agriculture and its related industries

PROGRAMS

Our programs help carry out our mission in the public realm, the global legal field, and the social media space. Each in their own way, they bring   us as close as possible to allowing the animals to speak for themselves, and demand their own rights and freedom from human dominion. 

The National Animal Rights Day

The National Animal Rights Day (NARD) is an annual day of global public events held in more than 50  countries around the world, for the purpose of giving all animals a voice and raising awareness for their rights. It has been dubbed ‘The biggest vegan collaboration of all time’! National Animal Rights Day website

The Declaration of Animal Rights

The Declaration of Animal Rights is the ultimate document that details all the rights animals should have as living beings on planet Earth. It has been copied onto a 1,000 foot long scroll, translated to 25 languages, and signed by more than 50,000 people around the world so far.       Declaration of Animal Rights website

AI videos for Animals (and Veganism)

Our newest program, that will use emotion-provoking storytelling coupled with the latest AI technology, to deliver groundbreaking videos for social media, that will allow us to communicate the animals’ plight to humans in a new, unprecedented way, thus changing their hearts and minds towards a cruelty-free, vegan lifestyle.